About Us

Strategy. Design. Dominance.

Strategy. Design. Dominance.

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Who we are

Who we are

Who we are

Rezon Studio is a team of strategists and creatives who dig deep into markets, uncover insights, and build F&B brands engineered to win where customers make decisions.

The F&B industry is saturated. Passion is everywhere. Quality products are everywhere.

But shelf space? Limited.

Customer attention? Fleeting.

Premium pricing power? Reserved for brands that understand positioning.

Too many great products lose to mediocre brands simply because one side knew the market better. Founders perfect recipes for years, source premium ingredients, build something worth talking about—then watch competitors with weaker products win because they understood how to communicate value.

A mission that matters shouldn't be forgettable on the shelf. Quality shouldn't lose to mediocrity. Purpose-driven products deserve precision-driven strategy.

Rezon Studio exists to give F&B brands the strategic foundation and visual identity needed to dominate, not just participate.

Our processes

Our processes

Our processes

(01)

Discovery & Research

We sit with your core team and dig into your audience, dissect your competition, and map the market landscape. Then we build your brand strategy, positioning, messaging, and the long-term vision that will guide every decision.

(01)

Discovery & Research

We sit with your core team and dig into your audience, dissect your competition, and map the market landscape. Then we build your brand strategy, positioning, messaging, and the long-term vision that will guide every decision.

(01)

Discovery & Research

We sit with your core team and dig into your audience, dissect your competition, and map the market landscape. Then we build your brand strategy, positioning, messaging, and the long-term vision that will guide every decision.

(02)

Design & Exploration

With strategy locked in, we create your visual identity and packaging design. Every color, typeface, and design element is purposeful, engineered to capture attention, communicate value, and convert browsers into buyers.

(02)

Design & Exploration

With strategy locked in, we create your visual identity and packaging design. Every color, typeface, and design element is purposeful, engineered to capture attention, communicate value, and convert browsers into buyers.

(02)

Design & Exploration

With strategy locked in, we create your visual identity and packaging design. Every color, typeface, and design element is purposeful, engineered to capture attention, communicate value, and convert browsers into buyers.

(03)

Launch & Long-Term Success

You receive a complete brand system ready for retail, digital, and every customer touchpoint. Built to scale and adapt as you grow.

(03)

Launch & Long-Term Success

You receive a complete brand system ready for retail, digital, and every customer touchpoint. Built to scale and adapt as you grow.

(03)

Launch & Long-Term Success

You receive a complete brand system ready for retail, digital, and every customer touchpoint. Built to scale and adapt as you grow.

What our clients say

What our clients say

What our clients say

Before any idea, before any product launch, we call them before to see even if our idea is viable, and their thoughts on it. From our product naming, strategy, packaging strategy they've been our first call from the first day.

Dharm Pruthi

CMO, Blacwom Professional

1

2

3

Before any idea, before any product launch, we call them before to see even if our idea is viable, and their thoughts on it. From our product naming, strategy, packaging strategy they've been our first call from the first day.

Dharm Pruthi

CMO, Blacwom Professional

1

2

3

Working with the folks from Rezon was a great experience. They are very detail-oriented and have a thorough discovery process, which was super useful in defining our brand identity before starting any design work. Communication was good, as well as the regular weekly updates to ensure the project was on brief, and on track.

Keith Tan

BM, Shveta Labs

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3

Insights

Insights

Insights

Why Most Brands Stay Behind: The Illusion of Being “Different”

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Why Most Brands Stay Behind: The Illusion of Being “Different”

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Why Most Brands Stay Behind: The Illusion of Being “Different”

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Why Hellmann’s Jar Shape Is a Genius Branding Move

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Why Hellmann’s Jar Shape Is a Genius Branding Move

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Why Hellmann’s Jar Shape Is a Genius Branding Move

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The Power of Association: How Knorr Used Squid Game to Win Attention

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The Power of Association: How Knorr Used Squid Game to Win Attention

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The Power of Association: How Knorr Used Squid Game to Win Attention

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