Scroll to explore
Details
Overview
Blacwom is a brand-new professional hair care and treatment brand for hair care professionals and their clients. Founded by industry veterans who value respect for hair experts, the brand produces a range of shampoos, masques, and treatments for different hair types, including chemically treated, curly, dry, and frizzy hair.
All products are professionally prescribed and used by hair care experts and are exclusively sold in luxury salons.
Project Goals
Lay the foundation for the brand
Position the brand in a market with well-established competitors
Design a luxury and distinct visual identity that reflects the brand personality and stays consistent across product packaging and other collateral
Develop a brand story and messaging that resonates with hair care professionals, the primary buyers
Name products and ranges to suit the brand’s personality
Educate the team and target audience via Education Books and Product Catalogs
Craft an initial social media campaign to generate interest and awareness
How we helped
Brand Strategy
Brand Identity Design
Product Naming
Packaging Design
Brand Education Book and Product Catalog Writing & Design
Social Media Campaign – Content Creation
Competitors Analysis
Understanding the market
We identified the primary and secondary competitors of the brand and conducted a comprehensive competitive and visual audit of each.
Competitive Audit: Examined target audience, market segment, price point, popularity, market share, USP, positioning, messaging, tone of voice, strengths, weaknesses, and more.
Visual Audit: Analyzed look and feel, typeface, color palette, icon/logotype, product shape, packaging design, and other visual elements.
These insights provided a clear understanding of the market landscape and competitors, helping us identify Blacwom’s competitive edge and opportunities to stand out.
Details
Brand Strategy
Positioning the brand as the one-and-only
After analyzing the market and auditing competitors, we conducted target audience research to understand demographics, psychographics, pains, needs, and motivations. Discovery sessions with the Blacwom founders provided insights into their brand values, ethics, and vision for the future.
From these insights, we developed a brand platform that positioned Blacwom as the only hair care brand that does things their way, crafting messaging designed to create not just customers, but brand advocates.
We specifically helped them define:
Why or Purpose of the Brand
Mission and Vision
Brand Internal and External Values
Brand Differentiators
Competitive Advantages
Unique Selling Point
Value Propositions
Brand Archetype/Personality
Positioning Statement
Onliness Statement
Brand Tagline
Brand Pitch/Story
Details
Brand Identity Design
Crafting the brand
Building on the brand foundation, personality, target audience, and competitive differentiation, we presented multiple mood boards to explore different visual directions for the brand design.
The selected visual identity reflects luxury and elegance:
Heading fonts convey a modern yet luxurious look.
Subheading fonts are chosen to attract attention and highlight key information.
Body fonts are clean and highly readable, even in content-heavy contexts.
The royal blue palette with lighter shades evokes gentleness and professionalism.
The blue ribbon on product packaging and collateral symbolizes a strong, continuous connection and support for hair care professionals beyond the point of purchase.
Details
Packaging Design
Design experimentation till perfection
We created multiple styles and variations of packaging design.
The criteria for selecting the final design included:
Easy readability and clear distinction between labels
Applicability across different container sizes (50ml to 1000ml)
Suitability for the container’s texture
Clear presentation of benefits and ingredients
Ability to present large amounts of information clearly
