Overview
Organigram, a certified organic food company specializing in APEDA-certified pulses, grains, and spices, approached Rezon Studio to update their packaging for offline and online markets, building on the brand strategy and identity we previously created. Their challenge was to create packaging that showcases product quality and stands out in a crowded market.

We conducted competitor research and, to differentiate their products, selected and designed transparent packaging to allow customers to see the product's freshness and quality at one glance.

Organigram’s products fall into three categories—Pulses, Grains, and Spices & others—so we developed a clear system to distinguish them.

We implemented a three-color system: green for pulses, yellow for grains, and magenta for spices, which complemented the natural textures and colors of the products. We also developed three size variations for each category and a flexible naming system to accommodate both large and small product names.

The packaging features a bird illustration with a farm backdrop, symbolizing purity and nature. Messaging includes the tagline “Natural Goodness, Guaranteed” and the “Good for You” badge, reinforcing their organic focus. The transparent logo highlights the product inside, while a strip prominently displays key claims such as “Certified Organic,” “Pesticide-Free,” and “Pure & Tasty.”

The result: A packaging system that stands out both in-store and online, clearly communicating Organigram’s product quality and values across 42 SKUs and supporting their continued growth.