Scroll to explore
Details
Overview
Shveta Labs is a natural skincare and haircare brand founded in Malaysia and now sold worldwide. Their formulations bring together time-tested Ayurvedic wisdom with modern clinical science. The brand’s signature ingredient is 100% pure ghee, sourced from their own cows raised on their own organic farms, combined with rare botanicals from one of the world’s oldest rainforests.
The Challenge
As part of Shveta Labs’ broader rebrand, the product imagery required a complete overhaul:
The previous identity leaned into a quirky, Gen-Z aesthetic, which diluted the sense of premiumness and trust the brand aimed to convey.
Product shots appeared DIY and generic, failing to communicate the heritage, purity, and clinical credibility behind the formulations.
The new brand direction required visuals that reflected the values of premium, conscious, and timeless, while aligning seamlessly with the rebranded website.
Details
Detail-Oriented, Clear Communication, and a Seamless Branding Experience with Rezon Studio
"Working with the team at Rezon Studio was a fantastic experience. I genuinely enjoyed collaborating with them. The brand document and product photography stood out to me the most.
They are extremely detail-oriented and have a thorough discovery process, which was invaluable in defining our brand identity before starting any design work. Communication was excellent, complemented by regular weekly updates to ensure the project stayed on brief and on track.
Thanks once again, Team Rezon!"
Keith Tan, BM, Shveta Labs
Our Approach
We led the complete rebranding of Shveta Labs, from strategy to identity, and extended this into 3D product visualization.
The aim was to respect Shveta Labs’ Ayurvedic roots without falling into overused cliches (such as incense, copper vessels, traditional motifs or heavily staged props). Instead, the direction focused on creating visuals that feel:
Premium and refined
Touch of Ayurveda and tradition
Contemporary yet mature
All visuals were 3D modeled and rendered, with selective AI-composited natural ingredients to enhance realism. We produced a full set of shots - product close-ups, pack-and-box visuals, standalone renders, and ingredient-led compositions and group product photography.
