Overview
Shveta Labs is a natural skincare and haircare brand founded in Malaysia and now sold worldwide. Their formulations bring together time-tested Ayurvedic wisdom with modern clinical science. The brand’s signature ingredient is 100% pure ghee, sourced from their own cows raised on their own organic farms, combined with rare botanicals from one of the world’s oldest rainforests.

The Challenge

As part of Shveta Labs’ broader rebrand, the product imagery required a complete transformation to align with the brand’s new positioning and visual identity.

The previous visual direction leaned heavily into a quirky, Gen-Z aesthetic, which diluted the sense of premium quality, trust, and credibility the brand sought to communicate. Product imagery felt generic and self-produced, failing to reflect the heritage, purity, and formulation expertise behind the products.

With the introduction of the new brand identity, the visuals needed to evolve beyond simple product photography and become a strategic brand asset. The challenge was to create imagery that conveyed Shveta Labs’ core values of premium, conscious, and timeless, while ensuring consistency across digital touchpoints and integrating seamlessly with the redesigned website experience.

Detail-Oriented, Clear Communication, and a Seamless Branding Experience with Rezon Studio

"Working with the team at Rezon Studio was a fantastic experience. I genuinely enjoyed collaborating with them. The brand document and product photography stood out to me the most.

They are extremely detail-oriented and have a thorough discovery process, which was invaluable in defining our brand identity before starting any design work. Communication was excellent, complemented by regular weekly updates to ensure the project stayed on brief and on track.

Thanks once again, Team Rezon!"

Keith Tan, BM, Shveta Labs 

Our Approach

We led the complete rebranding of Shveta Labs, from strategy to identity, and extended this into 3D product visualization.

The aim was to respect Shveta Labs’ Ayurvedic roots without falling into overused cliches (such as incense, copper vessels, traditional motifs or heavily staged props). Instead, the direction focused on creating visuals that feel:

• Premium and refined

• Touch of Ayurveda and tradition

• Contemporary yet mature

All visuals were 3D modeled and rendered, with selective AI-composited natural ingredients to enhance realism. We produced a full set of shots - product close-ups, pack-and-box visuals, standalone renders, ingredient-led compositions and group product photography.

"To anyone considering working with them: definitely go for it."

"To anyone considering working with them: definitely go for it. A lot of people just want "eye candy" or something that looks cool. But Rezon Studio takes a more strategic, consultancy-style approach to build brands that truly feels confident. If that’s what you’re looking for, they’re the right team to work with."

- Keith Tan, BM, Shveta Labs